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Uplift America with Andy Andrews

Uplift America with Andy Andrews

I’d like to propose Andy Andrews as a guest. Andy is one of the most remarkable people in the world and can provide some of the most entertaining, fun, humorous, uplifting and profound guidance that you will ever experience.

We did an interview with FOX TV Studio B with Shepherd Smith last week. Here’s the four minute link.

Here is a link to the most current media kit pdf file which contains information on his latest book The Noticer and four or five show proposals.

I realize the show proposals contained here may not fit exactly so I’d like you to be as free with your imagination as possible and give us a direction to go.

For example, Andy’s latest book has a simple way to keep marriages together and avoid disaster when times are tough. All you need to do is find out what type of communicator each spouse is: a puppy dog, goldfish, canary or a cat. The explanation of each along with the advice on how to best communicate is hilarious and insightful.

They call Andy Andrews the Noticer. He sees things that other people don’t see.

He is corporate America’s best-kept secret. Microsoft, Chick-Fil-A, AT&T and hundreds of others…Nancy Lopez’s Solheim Cup Team

Organizations…even entire towns like Findlay, Ohio and Lakeland, Florida call him during times of need.

Celebrities like Bob Hope have called upon him in times of personal need.

Even Presidents, four standing US Presidents, have taken Andy to their side and into their home for personal advice and counsel.

The Joint Chiefs of Staff have flown Andy to the Middle East to give uplifting talks to the Allied Commanders and the troops, not once, but twice, in the past four years.

Andy Andrews, New York Times Best Selling Author of “The Traveler’s Gift” sees tiny things that others often miss. Tiny things, he says, that can bring about huge changes for families and businesses during tough times.

Companies and businesses all across America – even foreign governments — are using Andy during this recession to find avenues of profit and success that they didn’t even realize existed.

When Andy offers advice, it is always coupled with a personal or a humorous story that will make you smile. We can focus his talents and insight in so many ways and it will always be a phenomenally entertaining time.

I can have a media kit package and review copy sent to you immediately.

Just let me know the best street address. When it arrives you’ll be able to peruse it to your hearts content.

You can then let me know at your convenience what we can do to help you create a memorable show and experience.

My direct line is 509-582-5174, my cell is 509-531-8390.

Paul J. Krupin – Direct Contact PR

800-457-8746 509-545-2707

Publicist for Andy Andrews

Andy Andrews, hailed by a New York Times reporter as someone who has quietly become “one of the most influential people in America,” is a best-selling novelist and in-demand corporate speaker for the world’s largest organizations. He has spoken at the request of four different U.S. presidents and at military bases worldwide. He is best known as the author of the international bestseller The Traveler’s Gift, which has sold more than a million copies worldwide and has been translated into 20 languages since it was released in 2002. Andy is also the author of The Lost Choice, Island of Saints and Return to Sawyerton Springs. He lives in Orange Beach, Alabama, with his wife Polly and their two sons.

For more information, please visit

When times get tough, the tough get focused

For Immediate Release

Media kits, review copies and interviews with business strategy expert Bill Birnbaum available upon request

Contact: Bill Birnbaum Phone: (541) 588-6297

When times get tough, the tough get focused

Business strategy consultant recommends companies go through a process of identifying their key success factors.

Recessions leave no room for wasted expenses and diverse organizational effort.  In time of economic downturn, all energies must be applied to those few activities which matter most.

“To survive and thrive in difficult times you have to zero in on what matters most.”

That’s the advice of Bill Birnbaum, veteran business strategy consultant and author of the book, Strategic Thinking: A Four Piece Puzzle.

“Whether you are a startup or are struggling to survive in the face of economic challenges, you and your management team must identify and focus on the few key factors which produce reliable success.  Those key factors must be specific to your industry, your market, and your organization.”

Birnbaum has developed a process specifically to help businesses narrow their focus and channel their energies on those factors which matter most, and thus produce maximum success.

“It’s never too late to refocus on key activities.  You can start the process anytime,” he said.  “Though during an economic downturn, focus is most critical.”

Birnbaum claims that, “Most organizations try to focus on ‘everything.’  They need to stop trying to take on the whole world and zero in on just two or three key activities.”

How do you select the right activities?

Challenge your management team to come up with a short answer – supported by hard data – to the following question:

“For our organization to be successful, at which specific activities must we be especially good?”

As simple as it sounds, Birnbaum says that most companies struggle with this.

“It’s a process that is all-too-often easier said than done.  Narrowing their list to just two or three key activities requires a serious, in-depth discussion among the management team, plus analysis of data – hard performance data.”

As a business strategy consultant, Birnbaum has led hundreds of companies through organizational and management assessments to get to the heart of the matter.  Companies that have gone through his key success factor identification process have produced some surprising self-discoveries.

A real estate development company found that its two key success factors were selecting land and maintaining financial liquidity.  When the company studied what was really happening, they discovered that if every other business activity were just average, but their land were well located and the firm maintained adequate liquidity, the company would do well.  Sure, the developer should still strive to deliver a well-constructed product with good financing.  But they discovered that, at least for them, the most important factors that determined success were building on the right piece of land and maintaining cash liquidity.

A computer software developer found that their key success factors were developing efficient channels of distribution and providing after-sales support.  They also learned that too much concern about writing “efficient code” may have been nice from a technical standpoint, but from a competitive point of view, it was an expensive and unnecessary waste of resources.

In a strategy consulting setting, a company found out that communicating with executive decision makers and helping management teams think deeply about their enterprise was far more important than time spent on office efficiencies.

“Each company is different,” says Birnbaum.  “It’s a process of self discovery.  Do this process right and it will pay dividends for a very long time.  What you learn about yourself and your organization can be profound.”

Strategic Thinking: A Four Piece Puzzle

By Bill Birnbaum

List $16.95 (Third Printing October 2008)

ISBN 978-1-932-632-132

214 pages 6 in by 9 in. trade soft cover

Douglas Mountain Publishing

Strategic Thinking: A Four Piece Puzzle is available from bookstores and on-line booksellers.

This book captures lessons learned during 25 years helping management teams develop their business strategy.  The anecdotal stories offer important lessons and also an enjoyable read.

For more information visit, call (541) 588-6297 or email

About the author

Bill Birnbaum is certified as a Certified Management Consultant (CMC) by the Institute of Management Consultants. He holds a Bachelor’s Degree in Electrical Engineering from The City College of New York and a Master’s Degree in Business Administration from California State University at Fullerton.  For 20 years he was the editor of the Business Strategies Newsletter and taught strategy courses for The American Management Association.  He is the President of Birnbaum Associates, a management consulting firm located in Sisters, Oregon.

What People Are Saying

“Bill is so right – you have to focus. His ‘1-2, 9-10’ method for limiting the SWOT analysis really focuses our leadership on the items that truly differentiate.”

Wade E. Terry, Vice President, American Honda Motor Co. Inc.

“Bill Birnbaum’s straight forward approach to developing a mission statement saved us many hours of work.”

Kirk Roller, President & COO, Emulex Corporation

“Bill writes in plain, easy-to-understand language about principles important to all of us. This book offers right-on guidance to many management issues we face daily.”

Frank Nisonger, President & CEO, Slakey Brothers

“I had intended to read just the chapters most pertinent to my business. But I found the content so engaging, easy to read and entertaining – and, most of all, relevant – that I read the book cover to cover.” Congratulations to Bill Birnbaum! He hit the right blend of stories, concepts and related diagrams.”

Richard A. Coskren, President & CEO, Insurance Educational Association

“This book gives me a competitive edge with which to focus my team’s strategy. It has already started to pay dividends.”

Ben Berry, Chief Technology Officer, Providence Health System, Oregon

“Bill has a unique way with words and diagrams. His style jump-starts the management team to analyze the day-to-day chaos of running an organization by finding the root cause of an issue, writing an energizing statement of strategy, which ultimately turns the chaos into learning.”

Dave Dutton, Executive Vice President, Centerpointe Research

“Birnbaum speaks directly to what a leader does: direct, mobilize, and implement. The simple diagrams combined with storied examples provide clear direction. Any manager searching for strategic focus and looking to execute will find this book invaluable.”

Derrick McCain, General Manager, Salem Packaging, Boise Paper Solutions

“Bill’s conversational style and rich, strategic content makes this book a valuable read for any business executive.”

William K. Ellermeyer, Senior VP – Managing Director, Lee Hecht Harrison

Media kits, review copies and interviews available upon request

Contact: Bill Birnbaum Phone: (541) 588-6297